BACK TO OUR WORK TAKE IT TO THE UNLIMITED Vodafone We set out to put meaning back into the somewhat overused term ‘unlimited’. We asked Australian’s what they’d do with an unlimited credit card for 24 hours, then made it a reality for one lucky guy and 3 of his mates. Over 4 million people were exposed to the campaign and $1.6 million worth of media was earned. Importantly, the campaign translated to sales with over $165,000 in plans sold directly from this campaign (tracked by our e-commerce tool). AWARDS