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LUNCH ON LAWSON'S Goodman Fielder

Lawson’s bread is not only damn tasty, it’s bigger than most other bread loaves too. People who try it, usually love it and continue to buy it, so we helped Lawson’s get bread into the mouths of the people (and debunk the expression, ‘there’s no such thing as a free lunch’).

Teaming up with some of the nation’s best chefs, we got busy and created over 18,000 signature sandwiches nationally and shared over 100,000 slices of bread. Over 50% of Australians were exposed to the campaign, over $1million in media was earned and sales of Lawson’s increased in every state during the campaign.  

AWARDS